--- description: Authentically 23's blog for sharing content related to consulting advisory --- [Skip to content](https://authentically23.com/blog#main-content) ![](https://authentically23.com/hs-fs/hubfs/authentically23_logo_7-26%20Horizontal%20no%20A.png?width=287&height=96&name=authentically23_logo_7-26%20Horizontal%20no%20A.png) - [Services](https://authentically23.com/services) Open main navigation Close main navigation - [Services](https://authentically23.com/services) - Contact us Contact us [![](https://authentically23.com/hs-fs/hubfs/authentically23_logo_7-26%20Horizontal%20no%20A.png?width=287&height=96&name=authentically23_logo_7-26%20Horizontal%20no%20A.png)](https://authentically23.com/) - [Services](https://authentically23.com/services) - [Our Story](https://authentically23.com/our-story) - [Blog](https://authentically23.com/blog) Open main navigation Close main navigation - [Services](https://authentically23.com/services) - [Our Story](https://authentically23.com/our-story) - [Blog](https://authentically23.com/blog) - [Connect with us](https://authentically23.com/contact) [Connect with us](https://authentically23.com/contact) # Build a Thriving Brand. ###### Explore our insights on vision, strategy, culture, and brand and how to apply it to your business. © 2026 Authentically 23 ### ["Take good care of us": what customers need to hear after an acquisition](https://authentically23.com/blog/take-good-care-of-us) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) "Take good care of us." Four words from a customer in a small Wisconsin town, in a focus group about... [Read more](https://authentically23.com/blog/take-good-care-of-us) ### [I've been the employee on the other side of the announcement. Here's what I wish leaders knew.](https://authentically23.com/blog/the-other-side-of-the-announcement) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) Twice in my career, I've been the employee whose company had just been acquired. The second time, we... [Read more](https://authentically23.com/blog/the-other-side-of-the-announcement) ### [Your people are your brand. Do they know it?](https://authentically23.com/blog/your-people-are-your-brand) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) Your brand is a lie if your employees don't believe in it. That sounds harsh. But think about the la... [Read more](https://authentically23.com/blog/your-people-are-your-brand) ### [Launch your rebrand to your team first.](https://authentically23.com/blog/launch-your-rebrand-to-your-team-first) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) The number one reason rebrands fail? The leadership team isn't aligned. And the rest of the company ... [Read more](https://authentically23.com/blog/launch-your-rebrand-to-your-team-first) ### [If your team describes you five different ways, you don't have a brand yet.](https://authentically23.com/blog/one-story-everyone-can-tell) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) There's a problem many leadership teams have without realizing it. It's one of the most damaging pro... [Read more](https://authentically23.com/blog/one-story-everyone-can-tell) ### [Every business has a brand. The question is whether it's intentional or accidental.](https://authentically23.com/blog/intentional-or-accidental-brand) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) Did you mean to do that? It's a question I find myself asking a lot, usually quietly. When I look at... [Read more](https://authentically23.com/blog/intentional-or-accidental-brand) ### [From Facade to Foundation: Brand-Culture Alignment for Scaleable Growth](https://authentically23.com/blog/from-facade-to-foundation-brand-culture-alignment-for-scaleable-growth) ![Author avatar](https://authentically23.com/hs-fs/hubfs/Profile%20Photo%20with%20Background.jpg?width=100&length=100&name=Profile%20Photo%20with%20Background.jpg) [Summer Hagens](https://authentically23.com/blog/author/summer-hagens) There's a silent epidemic plaguing businesses today: the brand-culture disconnect. Companies spend m... [Read more](https://authentically23.com/blog/from-facade-to-foundation-brand-culture-alignment-for-scaleable-growth) [![](https://authentically23.com/hs-fs/hubfs/authentically23_logo_7-26%20Horizontal%20no%20A.png?width=287&height=96&name=authentically23_logo_7-26%20Horizontal%20no%20A.png)](https://authentically23.com) [Home](https://authentically23.com) [Services](https://authentically23.com/services) [Our Story](https://authentically23.com/our-story) [Blog](https://authentically23.com/blog) [Contact](https://authentically23.com/contact)   Copyright © 2026, Authentically 23