The Right Help for Where You Are Right Now.

Know Exactly Where You Stand.

This is for you if something feels off with your brand, but you're not sure what, or where to start.

You'll walk away with a clear picture of how your brand is seen inside and out, and a plan with priorities in order, whether or not we work together on the next step.

What's included: conversations with your leaders, team and a few customers · a brand and competitor review · a findings report with clear priorities

Fixed fee · credited toward Define if you continue

One Story Everyone Can Tell.

This is for you if your team describes the business five different ways, or you're about to invest in a website, rebrand or campaign and want the foundation right first.

You'll walk away with a brand playbook built with input from your leaders, team and customers, ready for your team, partners and vendors to use right away.

What's included: purpose, vision, mission and values · ideal client profiles and personas · positioning and value proposition · brand promise and messaging framework · brand story and voice guidelines

Fixed fee

Look, Sound and Feel Like Who You Are.

This is for you if your look and voice no longer match the business you've become, or you're launching something new, like a name, a merger or a new division.

You'll walk away with a brand your people helped shape and are proud to stand behind, so they act on it without being told to.

What's included: a verbal and visual identity, created with trusted design partners · a brand standards book · team input along the way and an internal launch · an external launch plan

Fixed fee · plus design partner costs, billed on one invoice

Step Into the Market With Confidence.

This is for you if your foundation is set and you need the tools to start telling your new story.

You'll walk away with a ready set of materials that all sound and look like you, so every conversation moves people to act.

What's included: every kit is built around what you need most. It could include website messaging and page structure · a sales deck and one-pagers · tradeshow and event materials · a launch campaign · a 90-day content plan · a thought leadership program

Fixed fee · plus any design partner costs, billed on one invoice

Add-On · Employer Brand & Culture Alignment

Build a Team That Believes in What You're Building.

4 to 6 weeks, on its own or alongside Define or Express

This is for you if you're hiring, growing or going through change, and you want your people to carry the brand themselves.

You'll walk away with a team that understands the brand, sees their part in it, and shows it every day.

What's included: every program is built for your team. It could include values and behaviors · an employer value proposition and careers messaging · an onboarding story · tools that show each role how it delivers the brand promise · an internal communications plan · a team workshop or manager toolkit

Fixed fee

Evolve · Fractional Head of Brand & Marketing

Have a Senior Marketing Leader in Your Corner.

You've outgrown doing it all yourself, but a full-time marketing executive isn't the right fit yet. Summer joins your team part-time to set the direction, build the plan, and make sure it gets done, including managing the freelancers and partners who carry it out.

Summer has built marketing functions from the ground up twice, including one that scaled across 20+ locations.

This is for you if you don't have a formal marketing department, or you have people doing the work but no one leading it.

You'll walk away with marketing that finally has a plan, a leader, and results you can see.

Every level includes: a marketing plan and priorities · brand stewardship · vendor and freelancer management · a simple monthly scorecard

Advisor

About 2 days a month

For teams that can do the work but need senior direction. Monthly strategy sessions, plan reviews and feedback on work in progress.

Partner

About 4 days a month

For businesses building their marketing function. Weekly check-ins, campaign and launch planning, sales materials, and hands-on messaging and content direction.

Embedded

About 8 days a month

For a growth push, launch or rebrand. A seat at your leadership table, full ownership of marketing, and support hiring your marketing team.

When Your Business Changes · Change & Transition Communications

Keep Your People and Your Customers With You Through Change.

Mergers, acquisitions, new leadership, a restructuring or a rebrand. Change is personal, and how people hear about it shapes whether they stay. We help you communicate with clarity and care at every stage, so your team and your customers understand what's changing, why it matters, and where they belong in what comes next.

This is for you if you're merging, acquiring, being acquired, changing leadership, or going through a restructuring or rebrand.

You'll walk away with a team that stays, customers who renew, and one story that brings everyone together.

Phase 1

Before the announcement

Everyone hears the news the right way, from the right people.

Could include: a stakeholder map · key messages and leader talking points · FAQs · an announcement day kit for employees, customers, partners and the community

Phase 2

The first 100 days

Questions get answered before rumors fill the gaps.

Could include: an employee communications calendar · manager toolkits · customer retention messages · feedback channels

Phase 3

Bringing it together

Two cultures become one team with one story.

Could include: deciding how the brands fit together · a rebrand if needed · a shared story, values and behaviors